Digital Marketing has become so important today that you just can’t ignore it. It no longer matters what the size of your business is, digital marketing can help. And will be a significant part of the advertising strategy that you or your employee’s action to improve brand awareness and increase sales.
You might not think that digital marketing is an important part of your day to day activities, but you’d be mistaken. You build your own personal brand by marketing yourself every time you tweet, share, post, or comment on social media. Every time you tweak the wording of an email campaign or the imagery of a banner campaign to reach out to a possible online advertising partner, you are actively engaging in digital marketing.
With that in mind by learning how to be an effective digital marketer, you can ensure you’re delivering the message the correct way both professionally and personally. This will help you get the results you desire, and developing these skills will help you monitor your employees work to. This will enable you to make sure 100% that the campaigns your company implements are optimised for success as well as identifying areas of improvement.
There are so many different aspects of digital marketing. Giving yourself a general education in all of these area’s from social media management to search engine optimisation (SEO) is essential if you need to understand how the different disciplines work together to deliver success.
Consider the resources you have at hand and decide between the two paths below is a great place to start.
Let’s look deeper into both of those starting with;
Depending on what you want to do with your new-found digital marketing knowledge, both options are perfectly feasible. At first glance, self-learning might seem like the best option. But say for example you want to begin a career in digital marketing as a Digital Marketing Manager. Because this career has several responsibilities that require you to have expertise in the subject.
While self-learning can help you gain this knowledge, only learning from experts can form such expertise, as they have the experience to pass on.
If you decide to learn digital marketing from a career viewpoint then it’s best you go to a leading Institute of digital marketing for expert guidance.
Self-learning digital marketing will help you understand the theoretical aspects of digital marketing while letting you gain knowledge about its concepts. But as previously said it doesn’t help you gain the experience needed to have the expertise required for a career in digital marketing.
But if you decide this path, where do you start? Here's how you can proceed.
Multiple courses come with minimal costs, some are even free! The internet provides the greatest medium on which to learn digital marketing. Here is a list of some that you can take if you want to build your marketing knowledge.
Offering several; courses in SEO, PPC and SMM, SEMrush is a fantastic place to learn with most courses being written by the fantastic Greg Gilford, who for 16 years has been doing SEO in various verticals. All of the courses are very easy to complete and each module has a quiz at the end so to check your knowledge. And there are several certification exams for which you get a certificate. All completely free and there’s even a course on how to use the SEMrush ToolKit.
Offering various courses and certifications through the Hootsuite platform, the Hootsuite Academy is one of the best places to learn digital marketing. Covering topics such as Social Media Marketing, Advanced Digital Marketing Strategy Content Marketing Strategy and ROI Development, all Hootsuite Academy certifications are industry-recognised.
With over 100,000 people from more than 100 different countries participating; Google’s Online Marketing Challenge has gained a massive following. Covering modules like display advertising, mobile, social, video, analytics, search advertising, search engine marketing, and the very important introduction to Digital Marketing. This online course is considered one of the most comprehensive. It ensures that beginners are not left in the lurch and helps you gather both knowledge and real-world experience
Taking 3.5 hours and giving certificates on completion, Moz’s SEO training course is a perfect course for people looking for an introduction to the world of SEO and does a fine job of it.
Taking between 4.5 and 5 hours the course covers 12 lessons taught by 9 different professors who tutor detailed knowledge about content creation and promotion. Quizzes are taken after each lesson so that new ideas can take root.
If you enjoy reading then you can easily learn digital marketing through books. Providing a constant source of reference, books will help you if you ever forget a concept and need to revisit it, books will provide you with a continuous source of reference. Your learning experience will become quicker and easier, with the continuity and the stability of the book to back you up.
And by reading the best Digital Marketing books you will enhance your knowledge so much so that you would be able to handle Startup, a medium-sized enterprise or large corporations digital marketing with equal efficiency.
In my opinion, some of the best digital marketing books to learn from are:-
The God that is Ryan Deiss partners with Russ Hennesberry to produce this friendly, down-to-earth guide. Written with the marketers best interests at heart, this guide covers everything from SEO and SEM to how to effectively use content marketing and influencer marketing.
A comprehensive guide to cracking the digital marketing ‘code’. Based upon the Industry’s leading certification from the Digital Marketing Institue (DMI) Ian Dodson provides a guide to digital marketing that works, and a solid framework for success.
Now on its 4th edition, Jan and Deborah provide comprehensive expert advice on how to utilise social media platforms to reach customers, promote your business and thrive in the global marketplace.
Ann Hadley produces a fantastic go-to guide to creating and publishing content that helps your business thrive. In this content-driven world, every one of us is, in fact, a writer, and we are relying on our words to carry our marketing messages.
Web Analytics thought leader Avinash Kaushik presents a new framework that will change the way you think about analytics permanently. Providing specific recommendations for creating an actionable strategy and solving challenges such as measuring social media and multichannel campaigns. This book will help you learn to be more data-driven.
This book provides one of the most comprehensive guides to all features of using the internet, digital marketing technology, and digital media to achieve the goals of integrated multichannel marketing.
Digital Marketing is an ever-changing world and to understand it thoroughly you will need to follow a few comprehensive and well-researched blogs. These blogs enable step by step learning by showing the basic picture of what digital marketing is like.
You can view my blog posts here
Some Digital Marketing blogs that I find helpful and follow are:-
This fantastic blog equips learners with Search engine algorithms, useful SEO information, and other similar initiatives to help you pick up concepts and apply them easily.
Focusing on inbound marketing, the HubSpot blog is simply the best place to learn digital marketing. It provides a variety of strategies and approaches that deal with the contemporary marketing world regularly.
The marketing land blog can help you gain a thorough insight into learning digital marketing step by step. It showcases informative and relevant updates from both online entrepreneurs and industry leaders, in a simple, informative way.
Podcasts are a great way to learn while you are commuting, working out or just chilling. Podcasts don’t just help you develop your marketing skills, they give you the flexibility to do it anywhere and at any time.
Here is a list of global podcasts that will empower you to become a successful digital marketer:-
A weekly source of case-based stories about marketing growth from brands like Vodafone, Uber, IKEA, and google.
Leading online marketing strategist Amy Porterfield digs into the big questions. In addition to step by step guides, each episode is designed to help you take immediate actions on the most important strategies for starting, scaling, and automating your online business.
A fast-paced 5 minute rundown of what you may have missed in the digital marketing world is brought to you every weekday by Tod Maffin.
Videos are one of the best ways to learn digital marketing step by step. When you choose to learn by yourself it's important to seek schooling from the most intelligent minds in the digital industry. The learning process becomes more powerful with audio-visual aids such as videos.
Visual Presentations, such as Slides or infographics are a wonderful way of learning while keeping your interest alive. What’s more, there are numerous slideshows and infographics online, that will teach you about the marketing topic you are looking for. With that in mind, it’s advisable to make a list of topics you want to learn before searching and picking out slideshows that explain that topic in detail.
Although both learning from digital marketing experts and self-learning are both good options, you need to align your take based on your goals. If you study by yourself,
On the other hand, if you go for the experts,
The marketing world has been taken by storm, by the evolution of new digital technologies. Not only have these tools provided an ideal platform to increase business visibility, but they have brought about a major change in the way marketing channels function.
You need to make sure you grasp every aspect of digital marketing and all its associated areas in an extensive way. Whether you accomplish this by self-learning or learning from the experts is entirely up to you.