Keeping your site ahead of all of the developments in search marketing by identifying areas that need improvement. We evaluate your site's search engine friendliness in a number of areas. With the goal of increasing your rankings in the search engine results.
It's been said that the only constant is change, and things change very quickly in the SEO industry. Meaning what is working now might not work in 6 months from now. Google reportedly makes thousands of changes to its ranking algorithm every year. Our SEO audit will help you keep in touch with these changes.
Working with you to understand what you want to gain out of this document. It is our aim that you get everything you need out of this document.
The most important part of an SEO audit is a site crawl. Identifying problems with crawlability, low word count, duplicate content, gives you an insight into how Googlebot crawls your site.
Giving a great place to start an SEO audit. Performing a manual site search, we can tell you approximately how your site is ranking.
Sending search engines mixed messages by having more than one version of your site browsable poses the crawlers with problems. We check to make sure that you only have one version of your site browsable.
Evaluating the results from the crawl of your site, we closely examine key criteria used by Google in their rankings. These include:
Page titles and Title tags
Sites with a logical hierarchy have improved SEO rankings. It's important to check your internal and external links - to make sure visitors can navigate your site intuitively. We identify where pages may have been deleted or moved and have broken links.
The longer your page takes to load, the higher the chance your customer will bounce. We audit your site speed to make sure it's at its optimum. And if it's not we provide expert tips to improve based on the results.
Google bases its relevancy data on backlinks. Good backlinks are critical to success. Your site is also crawled for brand mentions, so we pay critical attention to what’s happening on and off your site. Making sure your backlinks are coming from high authority sites, and recommending which ones should be disavowed is an important part of this audit. We also evaluate your usage of Social media in providing backlinks to your website. Social media can be a conduit for consistent backlinks and engagement.
Finally, evidence-supported recommendations are provided. Extensively researched and with your goals in mind, our experts produce a comprehensive document of improvements to make sure your site not only remains visible but has higher rankings.
At a minimum, a technically sound site should be secure, quick to load, easy to crawl and navigate, and contain no duplicate links or content. Our audits go deeper than that to provide you with actionable improvements to make, to outrank your competitors.
Are you interested to find out how we can help your company grow using our SEO Audits? All you have to do is get in touch and we can start from there. Whether you have no idea where to start or already have an established digital presence, we can help you grow. Give us a call or get in touch below.