Social Media Strategy

The perfect platform for social success

What we do

Using our expert knowledge and insights gained by overuse, we can create a strategy that makes sure your business or brand stays in front of the right audience at the right time, with engaging relevant and timely content. We have a deep understanding of the social channels and are always early adopters of new and upcoming channels, even clubhouse! We can therefore give you the road map and tools you need. To maximise your social media presence, generate sales, and drive traffic to your website.

Social Media Audits from Break the Mould Marketing

Why do you need it?

Building a strong organic presence, by planning out and scheduling posts in advance, helping maintain consistency. Ensures your business doesn’t stop growing. Outlining goals and working backwards ensures that your strategic goals are covered. Guaranteeing you can target your audience more effectively, leaving you time to create internet-breaking content.

ults of a Social Media Audit can be very helpful

How we do it

1. Discovery and goal setting.

The first step to creating a winning strategy is to establish your objectives and goals. We work with you to create Goals based on your business objectives so that not only can we produce the best strategy for you, you will have the tools to measure your success and return on investment (ROI).

2. Audience research

Knowing who your audience is and what they want to see on social media is a key ingredient to a successful social media marketing campaign and should therefore form the basis of any strategy. We will work with you to find out your ideal target audience and then will gather data on them, using social media analytics we can identify valuable information on your followers. Insights like, where they live, how they interact with your brand can help shape your strategy and better target your audience.

3. Competitor analysis

It's highly likely your competitors are already using social media. Which means we can learn from what they’re doing. Understanding what your competition is doing well (and not so well) will not only give you a good sense of what’s expected in your industry but will help you spot opportunities. 
Maybe one of your competitors is dominant on Instagram but has put little effort into Twitter, for example. It might be an idea to concentrate on Twitter where your audience is underserved rather than trying to pull fans away from a dominant competitor. 
Using tools such as social listening we can identify these opportunities and build your strategy based upon them.


4. Audit current activity

If you already have a social presence It's good to understand what’s happening there already. By auditing your content we find out what’s working, and what’s not, who is engaging with your content, which networks your target audience is using, and how your social media presence compares to your competitors.

5. Decide which networks to use

We can then according to the data collected identify the best social networks for your business to target. We then write a mission statement for each.

6. Look for and find inspiration

While your company should stay unique, you can still draw inspiration from other businesses on the channels. Pulling ideas from places such as Social media success stories, Award-winning accounts and Our favourite brands. We can see what your audience wants to see and how to get their attention.

7. Bring it all together by creating a social media content calendar

We then bring all our research together and produce for you a social media content calendar that is designed to get the maximum impact. Going deeper than just the content our calendar will provide you with the best dates and times at which you will post content on each channel. It will be the perfect place to view your scheduled social media campaigns.

Break the Mould Marketings Social Media Audits are thorough to bring you the best results

the outcome

Our Social Media Strategies are designed to deliver long term value, providing a living document that you can refer to keep your growth on track. It can, as new goals come up be easily changed. You will have all of the tools to create and measure a winning social media campaign.

Lets Work Together

Are you interested to find out how we can help your company grow your social media using our Social Media Strategies? All you have to do is get in touch and we can start from there. Whether you have no idea where to start or already have an established digital presence, we can help you grow. Give us a call or get in touch below.

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(c) Break the Mould Marketing 2021